Do you want it Listed or Do you want it Sold?

One of my last marketing pieces says, “Do you want your property Listed or Do you want it Sold”. It did it’s job and grabbed the attention of one of my last sellers. Now I’m using his home as my new marketing piece because I was lucky enough with my marketing to get his sold within 24 hours.

The discussion earlier went with him the way they mostly do when they read my ad, what do you mean listed or sold? Are they not the same thing? I want to sell my house that’s why I’m calling you. That is when the explanation comes in about the difference in agents.  I told him that many agents will only list the house knowing, or should I say Hoping, that another agent will soon bring a buyer. They just list the home on the MLS, put up a sign (usually). They don’t send any cards, do any advertising and don’t feature it on any of the major sites on the internet. They sit and wait for those agents that may have a buyer to go view it, like it and put an offer in.

We went over the differences when I am hired, you really want to sell your house and we are not testing the waters, there are plenty of new agents for that.  We’re going to price it correctly and I’m going to show you all the stats for that because as soon as I leave here I’m going to start marketing it. Even though we’re not going to list it as active on the MLS till five days down the line, I have to start my pre-marketing on the home. I want to contact to everybody in my office in case they have buyers that want a home like that. I need to let everyone on my contact list that, “hey this wonder home is coming soon, do you have or know of someone in your family or friends that want to live here”. Then it’s letting everyone of my social media contacts know what’s coming from us, “coming soon listing this on Saturday etc. etc.”

All this pre-work is just to build the excitement and that’s what I did in this case and it worked. I was taking the final pictures when an agent called me and asked to view it. I said sure and within an hour he was there. I was just finishing up and he was coming in. Later that day, Saturday, he called and said I’m writing up an offer and we had a contract within 24 hours. That home closed escrow 27 days later, last week.

The funny part of the story is bitter sweet, the house right next-door to my clients is for sale has been for sale for almost a year now, it’s approximately $80,000 overpriced. The neighbor has not had any showings but was he amazed when my client told him that his house was sold already within a day. So I think that guy is pretty upset with his agent now.

Price it right, pre-market the hell out of it before you list it and even more when you list it and make sure everyone knows about it.

Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

Mortgage delinquencies still rising

In the third quarter of 2015 consumer Mortgage delinquencies rose from a record low of 1.36% in second quarter to 1.41%.
ForeclosedThese levels are substantially below the 15-year average of 2.25%, a level last seen roughly four years ago.
Statistically one of the lesser cost home purchases, Mobile home loans have the highest delinquency rate at 3.59%, followed by home equity lines of credit at 2.91%.

At the other end, auto loans enjoy the lowest delinquency rate at 0.74%, followed by RV loans at 0.95%. Makes perfect sence these days when dealerships offer up to 9 and 10 year car loans. People trade in after 3 or 4 years and just roll in the debit from the last loan, over and over.

I’m a firm believer that if you can not pay off a car loan in 3 years, you can’t afford it.

 Don’t let the bank Foreclose, you still have rights, Call me at 321-443-4028 or email me at for more information.

Claim Your Free Report Now To Sell Your Home For More Money . . . . Click Here

 Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

Negative Equity is still a problem

An update to a blog I posted weeks ago. Seeing this report you can tell that we still have an issue in the housing market.

According to a new report just out by Zillow Negative equity is down over 13 percent nationwide, but is still a nagging problem choking real growth and limiting new inventory, especially here in Central Florida.

The report states that six million homeowners were underwater in the last quarter of 2015. That number is still a problem, it is a lot lower than the peak 16 million underwater homeowners that we had in the beginning of 2012, and the 8 million of the underwater homeowners from last year.

Zillow made reference the reason the U.S. housing market is moving at a snail’s pace is due to the millions of underwater homeowners who have resurfaced over the past year. Those homeowners have led to a $75 billion decline in negative equity. But while the market has improved from just two years ago, there are still 820,000 homeowners who owe more than twice as much on their mortgages as their homes are worth. Meaning they are upside down.

“Some owners are so far underwater that positive equity may be several years away, leaving them stuck in their homes unable to sell,” the report stated.

Svenja Gudell, Zillow’s chief economist, said that the effects of this nagging negative equity on the overall housing market could be subtle but serious.

“Over time, negative equity can act as an anchor on a housing market, preventing underwater homeowners from listing their homes and reentering the market,” Gudell said. “It is more prevalent in less expensive areas that are affordable to first-time buyers. Without these homes available, many potential buyers are sidelined and unable to take advantage of mortgage rates that remain near historic lows.” #ThatShortSaleGuy  #SellMyOverMortgagedHome  #ShortSaleMyHome

March Market News Bites

• Existing home sales for February will fall between a seasonally adjusted annual rate of 5.23 and 5.58 million sales.

• This sales number is down 1.3 percent month-over-month. • However, it is up 10.4 percent year-over-year.

• The Market Composite Index, which measures loan application volume, decreased 4.8 percent on a seasonally adjusted basis week-over-week.

• On an unadjusted basis, the Index increased 7 percent week-over-week.

• The Refinance Index decreased 7 percent week-over-week, and the refinance share of mortgage activity decreased to its lowest level since January 2016 — 58.6 percent of total applications — from 61.0 percent the previous week.

• 30-Year Fixed Rate Mortgage Rates for the Past 6 Months bounced like Tigger between 3.9% to todays 3.67%, the high was 4.01% on Dec 31, 2015.

• Spending on private construction was at a seasonally adjusted rate of $831.4 billion.

• This is 0.5 percent above the revised December estimate of $827.3 billion.

• Residential construction was $433.2 billion in January, the same month-over-month as December.

• Home prices rose 1.3 percent month-over-month.

• Home prices rose 6.9 percent year-over-year.

• This is the 47th month of consecutive year-over-year increase, but the returns are no longer double-digit.

• Only two states are still showing decreasing home values, Louisiana and Mississippi.

• Default mortgages are still growing in many areas, like Florida, and are still a concern.

Thanks to Corelogic, US Census, BankRate and other news outlets.

    Want to Really Know what your home is worth today? Go to

 Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;