Do you want it Listed or Do you want it Sold?

One of my last marketing pieces says, “Do you want your property Listed or Do you want it Sold”. It did it’s job and grabbed the attention of one of my last sellers. Now I’m using his home as my new marketing piece because I was lucky enough with my marketing to get his sold within 24 hours.

The discussion earlier went with him the way they mostly do when they read my ad, what do you mean listed or sold? Are they not the same thing? I want to sell my house that’s why I’m calling you. That is when the explanation comes in about the difference in agents.  I told him that many agents will only list the house knowing, or should I say Hoping, that another agent will soon bring a buyer. They just list the home on the MLS, put up a sign (usually). They don’t send any cards, do any advertising and don’t feature it on any of the major sites on the internet. They sit and wait for those agents that may have a buyer to go view it, like it and put an offer in.

We went over the differences when I am hired, you really want to sell your house and we are not testing the waters, there are plenty of new agents for that.  We’re going to price it correctly and I’m going to show you all the stats for that because as soon as I leave here I’m going to start marketing it. Even though we’re not going to list it as active on the MLS till five days down the line, I have to start my pre-marketing on the home. I want to contact to everybody in my office in case they have buyers that want a home like that. I need to let everyone on my contact list that, “hey this wonder home is coming soon, do you have or know of someone in your family or friends that want to live here”. Then it’s letting everyone of my social media contacts know what’s coming from us, “coming soon listing this on Saturday etc. etc.”

All this pre-work is just to build the excitement and that’s what I did in this case and it worked. I was taking the final pictures when an agent called me and asked to view it. I said sure and within an hour he was there. I was just finishing up and he was coming in. Later that day, Saturday, he called and said I’m writing up an offer and we had a contract within 24 hours. That home closed escrow 27 days later, last week.

The funny part of the story is bitter sweet, the house right next-door to my clients is for sale has been for sale for almost a year now, it’s approximately $80,000 overpriced. The neighbor has not had any showings but was he amazed when my client told him that his house was sold already within a day. So I think that guy is pretty upset with his agent now.

Price it right, pre-market the hell out of it before you list it and even more when you list it and make sure everyone knows about it.

Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

Need a mortgage? What’s your score?

Maintaining a strong credit score is one of the most important things potential buyers can do if they want to qualify for a mortgage, since credit scores are used by lenders to measure financial health. A recent study showed that 34 percent of potential buyers believe their current score will hurt their future ability to purchase a home.

If your clients are concerned about their current credit rating, Yahoo! Finance offered some advice on common credit problems they should avoid.

  • Don’t be late. Paying bills on time is essential, since a person’s payment history makes up 35 percent of the total credit score. A late bill payment of 30 to 60 days also gets reported to credit bureaus and stays on the credit report for a whopping seven years.
  • Applying for new credit. According the National Association of Realtors® (NAR), applying and being approved for a new line of credit can cause concern with lenders who might take it as a sign that there’s a higher risk of default due to increased spending. Bottom line, if your potential buyers are planning to apply for a home loan in the near future, make sure they don’t apply for anything else around the same time, Yahoo! Finance warns.
  • Having high balances. Just making minimum credit card payments isn’t good enough for most mortgage companies. People who hold high credit balances are not looked as favorable loan candidates since high balances and maxed out cards raises the debt-to-income ratio, according to lenders.
  • Too much disputing. While it’s a good idea to keep tabs on the credit report and dispute false charges, doing so too-often will be a red flag to lenders who may chalk it up to gaming the score instead.
  • Not having a credit history at all. Credit can’t be established if there’s none to begin with, so if your clients have a thin credit file, let them know they need to start building their history before applying for a home loan.

Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

New Home Construction Sales

Sales of new single-family homes in May were seasonally adjusted at 551,000, 6% below April’s level and 8.7% above this time last year.

Generally, only since April have new home sales exceeded 2008 levels and YTD sales are just 241,000, up 6.6% from last year.

YTD sales are flat in the west and Midwest, up 4.5% in the south and up 50% in the tiny northeast, from 8,000 to 16,000.

Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

Tips for Adding Curb Appeal

8 Tips for Adding Curb Appeal and Value to Your Home

By: Pat Curry, National Association of REALTORS

Here are eight ways to help your home put its best face forward.

 Homes with high curb appeal command higher prices and take less time to sell. We’re not talking about replacing vinyl siding with redwood siding; we’re talking about maintenance and beautifying tasks you’d like to live with anyway.

The way your house looks from the street — attractively landscaped and well-maintained — can add thousands to its value and cut the time it takes to sell. But which projects pump up curb appeal most? Some spit and polish goes a long way, and so does a dose of color.

Related: Gorgeous Landscaping for Your House Means More Than Just Looks

Tip #1: Wash Your Home’s Face

Before you scrape any paint or plant more azaleas, wash the dirt, mildew, and general grunge off the outside of your house. REALTORS® say washing a house can add $10,000 to $15,000 to the sale prices of some houses.

A bucket of soapy water and a long-handled, soft-bristled brush can remove the dust and dirt that have splashed onto your wood, vinyl, metal, stucco, brick, and fiber cement siding. Power washers (rental: $75 per day) can reveal the true color of your flagstone walkways.

Wash your windows inside and out, swipe cobwebs from eaves, and hose down downspouts. Don’t forget your garage door, which was once bright white. If you can’t spray off the dirt, scrub it off with a solution of 1/2 cup trisodium phosphate — TSP, available at grocery stores, hardware stores, and home improvement centers — dissolved in 1 gallon of water.

You and a friend can make your house sparkle in a few weekends. A professional cleaning crew will cost hundreds — depending on the size of the house and number of windows — but will finish in a couple of days.

Tip #2: Freshen the Paint Job

The most commonly offered curb appeal advice from real estate pros and appraisers is to give the exterior of your home a good paint job. Buyers will instantly notice it, and appraisers will value it.
Of course, painting is an expensive and time-consuming facelift. To paint a 3,000-square-foot home, figure on spending $375 to $600 on paint; $1,500 to $3,000 on labor.

Your best bet is to match the paint you already have: Scrape off a little and ask your local paint store to match it. Resist the urge to make a statement with color. An appraiser will mark down the value of a house that’s painted a wildly different color from its competition.

Tip #3: Regard the Roof

The condition of your roof is one of the first things buyers notice and appraisers assess. Missing, curled, or faded shingles add nothing to the look or value of your house. If your neighbors have maintained or replaced their roofs, yours will look especially shabby.

You can pay for roof repairs now, or pay for them later in a lower appraisal; appraisers will mark down the value by the cost of the repair. According to the “2015 Remodeling Impact Report” from the NATIONAL ASSOCIATION OF REALTORS®, the national median cost of a new asphalt shingle roof is about $7,600.

Some tired roofs look a lot better after you remove 25 years of dirt, moss, lichens, and algae. Don’t try cleaning your roof yourself: call a professional with the right tools and technique to clean it without damaging it. A 2,000-square-foot roof will take a day and $400 to $600 to clean professionally.

Tip #4: Neaten the Yard

A well-manicured lawn, fresh mulch, and pruned shrubs boost the curb appeal of any home.

Replace overgrown bushes with leafy plants and colorful annuals. Surround bushes and trees with dark or reddish-brown bark mulch, which gives a rich feel to the yard. Put a crisp edge on garden beds, pull weeds and invasive vines, and plant a few geraniums in pots.

Green up your grass with lawn food and water. Cover bare spots with seeds and sod, get rid of crab grass, and mow regularly.

Tip #5: Add a Color Splash

Even a little color attracts and pleases the eye of would-be buyers.

Plant a tulip border in the fall that will bloom in the spring. Dig a flowerbed by the mailbox and plant some pansies. Place a brightly colored bench or Adirondack chair on the front porch. Get a little daring, and paint the front door red or blue.

These colorful touches won’t add to the value of our house: Appraisers don’t give you extra points for a blue bench. But beautiful colors enhance curb appeal and help your house to sell faster.

Related: Colorful Plants with Curb Appeal

Tip #6: Glam Your Mailbox

An upscale mailbox, architectural house numbers, or address plaques can make your house stand out.

High-style die cast aluminum mailboxes range from $100 to $350. You can pick up a handsome, hand-painted mailbox for about $50. If you don’t buy new, at least give your old mailbox a facelift with paint and new house numbers.

These days, your local home improvement center or hardware stores has an impressive selection of decorative numbers. Architectural address plaques, which you tack to the house or plant in the yard, typically range from $80 to $200. Brass house numbers range from $3 to $11 each, depending on size and style.

Related: 11 Ways to Create a Welcoming Front Entrance for Under $100

Tip #7: Fence Yourself In

A picket fence with a garden gate to frame the yard is an asset. Not only does it add visual punch to your property, appraisers will give extra value to a fence in good condition, although it has more impact in a family-oriented neighborhood than an upscale retirement community.

Expect to pay $2,000 to $3,500 for a professionally installed gated picket fence 3 feet high and 100 feet long.

If you already have a fence, make sure it’s clean and in good condition. Replace broken gates and tighten loose latches.

Tip #8: Maintenance is a Must

Nothing looks worse from the curb — and sets off subconscious alarms — like hanging gutters, missing bricks from the front steps, or peeling paint. Not only can these deferred maintenance items damage your home, but they can decrease the value of your house by 10%.

Here are some maintenance chores that will dramatically help the look of your house:

  • Refasten sagging gutters.
  • Repoint bricks that have lost their mortar.
  • Reseal cracked asphalt.
  • Straighten shutters.
  • Replace cracked windows.

Don’t let the bank Foreclose, you still have rights, Call me at 321-443-4028 or email me at for more information.

    Claim Your Free Report Now To Sell Your Home For More Money . . . . Click Here

 Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email; 

Fridays odd job #’s

    Friday’s Employment data was a bit puzzling to say the least. While the economy created 160,000 jobs, it was the weakest growth since Sept of last year and the labor force participation rate fell from 63% to 62.8%.

   But year over year wage growth increased from 2.3% to 2.5%, the 4th best reading since Oct 2009, the number of long-term unemployed fell to its 2nd best level since Sept of 2008, and the average workweek increased.

A June rate hike remains a faint possibility.

 Don’t let the bank Foreclose, you still have rights, Call me at 321-443-4028 or email me at for more information.

   Claim Your Free Report Now To Sell Your Home For More Money . . . . Click Here

 Paul Antonelli

Should the Fed now raise rates

Financial conditions are much better than they were just weeks ago. Equities are up, yield spreads are down, the dollar has weakened and the VIX or “fear gauge” is at its lowest level since August.

Risk is suddenly appealing.

Should the Fed now raise rates? No, things are better because the Fed doesn’t plan to raise rates much this year.

A sudden change in plan will undo the recent improvements.

Paul Antonelli
REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
Where The Future Of Real Estate Is Coming in 2016.
Cell; 321-443-4028       Email;

March Market News Bites

• Existing home sales for February will fall between a seasonally adjusted annual rate of 5.23 and 5.58 million sales.

• This sales number is down 1.3 percent month-over-month. • However, it is up 10.4 percent year-over-year.

• The Market Composite Index, which measures loan application volume, decreased 4.8 percent on a seasonally adjusted basis week-over-week.

• On an unadjusted basis, the Index increased 7 percent week-over-week.

• The Refinance Index decreased 7 percent week-over-week, and the refinance share of mortgage activity decreased to its lowest level since January 2016 — 58.6 percent of total applications — from 61.0 percent the previous week.

• 30-Year Fixed Rate Mortgage Rates for the Past 6 Months bounced like Tigger between 3.9% to todays 3.67%, the high was 4.01% on Dec 31, 2015.

• Spending on private construction was at a seasonally adjusted rate of $831.4 billion.

• This is 0.5 percent above the revised December estimate of $827.3 billion.

• Residential construction was $433.2 billion in January, the same month-over-month as December.

• Home prices rose 1.3 percent month-over-month.

• Home prices rose 6.9 percent year-over-year.

• This is the 47th month of consecutive year-over-year increase, but the returns are no longer double-digit.

• Only two states are still showing decreasing home values, Louisiana and Mississippi.

• Default mortgages are still growing in many areas, like Florida, and are still a concern.

Thanks to Corelogic, US Census, BankRate and other news outlets.

    Want to Really Know what your home is worth today? Go to

 Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;

Way Too BIG To Fail

In 2006, the four biggest banks (J.P. Morgan Chase, Bank of America, Wells Fargo and Citigroup) collectively had $5.2 trillion in assets, 44% of all US bank assets.

Today, those same four banks hold $8 trillion in assets or 51% of all assets.

Moreover, only Wells Fargo is valued above book!

This dismal situation suggests the biggest banks are generally poorly managed, have lousy growth prospects or, gulp, both.

    Want to Really Know what your home is worth today?Go to

 Paul Antonelli

REALTOR Professional
Broker / Owner of NextHome Antonelli Realty
The Future Of Real Estate is HERE !
Cell; 321-443-4028       Email;